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FY 2006-2010 Strategic and Operational Plan
(Adopted by the IEEE-USA Board of Directors, 11 Nov.
2005)
OUR
MISSION
— As
provided in our By-Laws, IEEE-USA's mission is "recommend
policies and implement programs specifically intended to
serve and benefit the members, engineering professionals,
and general public in the United States. IEEE-USA shall be
the organizational unit that represents the professional
interests of the IEEE before U.S. governmental bodies. It
shall also be responsible for coordinating and reporting,
under federal disclosure laws, all official communications
with government."
OUR
VISION
— To be the best resource for our members, the profession, and the
public on U.S. policies and programs that promote lifelong career
vitality for engineers and a high quality of life for all through
electrotechnology and information technology.
SITUATION
— In our quest to better serve the needs of our members, IEEE-USA
draws on over 30 years of experience in promoting the professional
and public policy interests of the IEEE U.S. membership. IEEE-USA
recognizes and seeks to build on our significant strengths:
- Our
volunteers and members and our ability to tap their
knowledge/expertise
- Our
member-elected Presidents, regional directors, functional vice
presidents, technical activities representative and
members-at-large
- Our
professional staff
-
Credibility and reputation of IEEE
-
Credibility of IEEE-USA as a reliable and authoritative
technology policy resource for U.S. government policy makers
- Our
legacy of service to U.S. members on core professional issues —
e.g., pension and retirement policy advocacy, employment
assistance, intellectual property protection, workforce
improvement, opinion and salary surveys, and career maintenance
and development resources
-
Acknowledged public policy initiatives — e.g., position papers
and public policy symposia, government fellowship programs
- The
size and geographical distribution of our membership (in
marketing terms)
- A
tradition/culture of improvising quality programs and activities
IEEE-USA faces
a number of specific trends that affect our membership constituency
and their needs and expectations, including:
-
Rapid
changes in technology and the associated work environment
-
Increasing globalization, including the increased mobility of
technology professionals
-
Shift of
U.S. engineering, manufacturing and related services to lower
cost, non-U.S. markets
-
U.S.
population demographics and the aging of the "Baby Boom"
generation
-
Changing patterns of life and work that affect how and when
people volunteer their time and services
-
Declining U.S. membership of IEEE
STRATEGIC PLAN
This Strategic
Plan represents IEEE-USA’s commitment to build upon our strengths in
order to address these challenges and to bring us to a higher level
of member satisfaction and financial security. This will
require that IEEE-USA achieve the following strategic goals:
-
Serve the career and professional interests of IEEE-USA
members, and support lifetime member careers in engineering
and related disciplines.
-
Increase IEEE-USA membership to have the greatest effect in
influencing trends affecting our members’ interests and
well-being.
-
With EAB, assure our members valuable graduate level
educational products at least cost, to provide lifetime
learning and to avoid obsolescence.
-
Advance public policies that are technically sound, advance
the public welfare, and serve the needs of the engineering
profession and IEEE U.S. members.
-
Use state-of-the-art communication tools and practices to
assure that IEEE U.S. members solidly understand and
appreciate IEEE-USA’s programs and services, and to provide
our members with an influential role in the larger public
community.
-
Promote and nurture communities of interest among our members
and volunteers in conjunction with RAB, TAB and EAB, as well
as in areas of public policy and career management, and
optimize our volunteers talents.
We must focus
our resources on high priority activities, where we can have clear
impact.
To meet these
strategic goals and to complement the objectives set in the
Institute's Strategies for the Future, IEEE-USA has adopted the
following strategic plans organized by program area, each of which
is supported by a series of operational goals. Each operational goal
is assigned to an IEEE-USA entity responsibility for developing the
necessary operational plans for implementation in order to achieve
the stated goals. These programs and related plans represent the
full spectrum of what IEEE-USA does to promote the interests of the
IEEE's U.S. members. As priorities and resources change, as goals
are accomplished, and as new needs arise, this plan will be updated
to reflect adjustments made by the IEEE-USA Board of Directors.
A. MEMBER, CAREER AND PROFESSIONAL ACTIVITIES
STRATEGIC
ACTIVITIES (SUPPORTING GOALS I-III):
In order to
serve the career and professional interests of IEEE's U.S. members,
IEEE-USA seeks to:
|
A-1 |
Create and provide products and services that support
the professional development, lifelong learning, and
career vitality needs of electrotechnology and
information technology professionals |
|
A-2 |
Develop or acquire new products and services that
increase the visibility of IEEE-USA and improve the
value of membership while reducing dependency on dues
assessments |
|
A-3 |
Encourage volunteerism and support expansion of the IEEE
U.S. membership base through member recruitment and
retention initiatives, and collaborative efforts to
expand section and society participation. |
|
A-4 |
Work collaboratively with other IEEE organizational
units to advance U.S. members’ careers and professional
interests. |
OPERATIONAL ACTIVITIES:
IEEE-USA will
advance its strategic goals in the areas of member, career and
professional activities, by:
|
AO-1 |
Working in collaboration with the IEEE Membership
Development Committee, IEEE sections and IEEE technical
societies to promote U.S. membership growth, member
retention and member participation. (Membership
Development Com.) |
|
AO-2 |
Providing products and services that assist members in
developing lifelong employability including: 1)
networking and job seeking skills; 2) non-technical
aspects of successful engineering careers; and 3)
improving the ability of engineers to take
responsibility for their own career and professional
development. (Career and Employment Services
Committee) |
|
AO-3 |
Providing assistance and information to recently
laid-off and unemployed members to help them make
successful employment and career transitions (Career and
Employment Services Committee). |
|
AO-4 |
Conducting surveys of the IEEE’s U.S. members on career
and employment issues and utilizing that data to educate
the public and policy-makers on workforce trends and
support the development or enhancement of career and
employment services (Career and Employment Services
Committee) |
|
AO-5 |
Facilitating networking capabilities and providing
professional assistance and resources to U.S. IEEE
members who are self-employed technical consultants
(Alliance of IEEE Consultants Networks) |
|
AO-6 |
Encouraging engineering licensure and providing
licensure-related educational materials (Licensure &
Registration Committee) |
|
AO-7 |
Providing tools, networking capabilities and information
resources to assist the IEEE’s U.S. members engaging in
entrepreneurial activities. (Entrepreneurs
Services Committee) |
|
AO-8 |
Offering award and recognition programs that further the
objectives of IEEE-USA and the professional aims of the
IEEE through peer recognition of outstanding performance
(Awards and Recognition Committee) |
|
AO-9 |
Effecting improvements in the math, science, and
technology education of all precollege students in the
U.S. and helping raise their functional and
technological literacy (Precollege Education Committee) |
|
AO-10 |
Facilitating and supporting professional programs and
activities at the Regional, Area/Council, Section,
Division, Society and Chapter levels through the PACE
Network (PACE Committee) |
|
AO-11 |
Facilitating and supporting professional programs and
activities for the IEEE’s U.S. student members that
promote professional awareness, career planning and IEEE
membership (Student Professional Awareness
Committee) |
|
AO-12 |
AO-12 Conducting annual leadership workshops to increase
the overall effectiveness of the PACE Network,
disseminate information to volunteers on IEEE-USA's key
missions, goals and priorities, and provide a mechanism
for communicating of member interests and concerns
(Leadership Workshop Committee) |
|
AO-13 |
Supporting efforts by the IEEE to encourage professional
programs and activities in the non-U.S. IEEE regions by
offering IEEE-USA models, sharing our knowledge and
experience, and engaging in joint efforts that also
benefit the IEEE's U.S. members (Career and Workforce
Policy Committee, PACE Committee, Technology Policy
Council) |
B. GOVERNMENT RELATIONS AND PUBLIC
POLICY
STRATEGIC
ACTIVITIES (SUPPORTING GOALS III & IV)
|
B-1 |
Build our influence as a sought-after resource for
technical advice to U.S. policy-makers for the benefit
of the public, the profession, and the members |
|
B-2 |
Provide an effective resource of technical advice and
policy perspectives to policy-makers at all levels in
the areas of electrotechnology and information
technology for the benefit of the public |
|
B-3 |
Provide an effective voice for the career and technology
policy interests of the IEEE's U.S. members in the
legislative, regulatory and judicial process on priority
issues |
|
B-4 |
Enlist the IEEE's U.S. members to enhance IEEE-USA's
influence on public policy issues through volunteerism
and aggressive use of grassroots advocacy tools and
methods |
|
B-5 |
Provide opportunities for the IEEE's U.S. members to
learn how their government works and how they can
participate as individuals in the policy process |
|
B-6 |
Assist the IEEE and its organizational units on
government relations issues that affect the interests of
the IEEE as a U.S. not-for-profit corporation and that
help the IEEE meet its public imperatives |
OPERATIONAL GOALS
IEEE-USA will
advance its strategic goals in government relations and public
policy by:
|
BO-1 |
Advocating for the career-related needs of IEEE’s U.S.
members and the overall health of the U.S. engineering
workforce with a focus on the education, employment,
compensation, training, and retirement security of the
IEEE U.S. members and other scientific, engineering and
technical professionals, in order to sustain a
world-class science and engineering workforce (Career &
Workforce Policy Committee) |
|
BO-2 |
Analyzing and publicizing facts, events, conditions and
parameters relating to the state of the engineering
workforce in the United States. (Career & Workforce
Policy Committee) |
|
BO-3 |
Addressing intellectual property matters of concern to
IEEE U.S. members, including career and innovation
issues arising from changes to U.S. intellectual
property law (Intellectual Property Committee) |
|
BO-4 |
Addressing legislative and regulatory issues involving
the licensure of professional engineers, continuing
education requirements and certification issues that
affect IEEE's U.S. members (Licensure &
Registration Committee) |
|
BO-5 |
Advocating rational policies that advance U.S.
competitiveness through deployment of advanced
communications technologies (Communications Policy
Committee) |
|
BO-6 |
Advocating appropriate roles of technology in ensuring a
reliable, economical and environmentally responsible
supply of electric power (Energy Policy Committee) |
|
BO-7 |
Promoting national innovation policies and R&D
investments that sustain U. S. technological leadership
and support high value, high-tech jobs in the U.S.
(R&D Policy Committee) |
|
BO-8 |
Advocating policies that encourage appropriate uses of
technology to enhance homeland security and to protect
critical national infrastructures, including
cybersecurity. (Critical Infrastructure Protection
Committee). |
|
BO-9 |
Advocating the effective uses of technology to promote
public health and improve medical care and patient
safety (Medical Technology Policy Committee) |
|
BO-10 |
Advocating technically-sound policies to enhance U.S.
space, aviation and ground transportation systems and
capabilities (Committee on Transportation and
Aerospace Technology Policy) |
|
BO-11 |
Building a strong grassroots advocacy network of IEEE
U.S. members to enhance IEEE-USA's influence in
government relations (CARE) |
|
BO-12 |
Coordinating regional and state government affairs
activities, and encouraging grassroots member support of
IEEE-USA’s public policy interests (Government
Activities Committee) |
|
BO-13 |
Providing fellowships to utilize the knowledge and
expertise of the IEEE’s U.S. members to provide timely
advice and assistance to the U.S. government and to
assist the education of the IEEE U.S. membership and the
public on technology matters relating to public policy
(Government Fellows Committee) |
|
BO-14 |
Providing internships that educate IEEE student members
on governmental processes and the intersections of
technology and public policy (WISE Task Force) |
|
BO-15 |
Supporting the appointment of qualified IEEE members and
other technical professionals to key S&T management
positions in government (IEEE-USA BoD) |
|
BO-16 |
Assisting IEEE on legislative and regulatory issues that
affect corporate interests and collaborating with other
IEEE organization units where appropriate. |
C. COMMUNICATIONS AND PUBLIC AWARENESS
STRATEGIC
ACTIVITIES (SUPPORTING GOALS V AND VII)
|
C-1 |
Advance the mission and vision of IEEE-USA and support
the strategic and operational goals for IEEE-USA's
career, member, professional and government relations
activities. |
|
C-2 |
Inform the IEEE’s U.S. members of the accomplishments
and services of IEEE-USA and the issues affecting their
careers – reaching every U.S. member in a timely and
effective manner. |
|
C-3 |
Support the marketing of products and services that
increase the visibility and effectiveness of IEEE-USA,
improve the value of membership and promote U.S. member
recruitment and retention. |
|
C-4 |
Improve the public's awareness and understanding of
engineering, technology and the technical professions
encompassed with IEEE's U.S. membership. |
|
C-5 |
Advance the recognition and appreciation of engineers
and their contributions to society. |
|
C-6 |
Encourage participation by IEEE U.S. members in IEEE-USA
activities. |
OPERATIONAL GOALS
IEEE-USA will
advance its strategic goals in communications and public relations
by:
|
CO-1 |
Publishing the monthly IEEE-USA Today's Engineer webzine
and quarterly digest. (Communications Committee, Today's
Engineer Editorial Board) |
|
CO-2 |
Highlighting IEEE-USA programs and accomplishments in
IEEE Spectrum, The Institute, and other IEEE print and
electronic communications vehicles (Communications
Committee). |
|
CO-3 |
Enhancing Engineers Week and related programs to
increase their impact on public awareness, promote
diversity within the engineering workforce and encourage
similar engineering celebrations outside the U.S.
(EWeek Team) |
|
CO-4 |
Supporting a strong public relations program to increase
the visibility of IEEE-USA programs and interests
through trade, regional and national media and to
provide engineering insights into news events that will
enhance the public's understanding and appreciation of
engineers and technology (Public Relations Team) |
|
CO-5 |
Providing marketing materials and services and mounting
displays to promote IEEE-USA products and services
(Communications Committee, Communications/PR Staff) |
|
CO-6 |
Maintaining an informative, up-to-date and user-friendly
website and active virtual communities (Electronic
Communications Team) |
|
CO-7 |
Offering IEEE-USA-sponsored Mass Media Fellowships to
strengthen connections between engineers and journalists
by placing selected IEEE U.S. members in newsrooms
(Communications Committee) |
|
CO-8 |
Promoting/participating in regular public opinion
surveys on public attitudes toward engineering
(Communications Committee) |
|
CO-9 |
Participating in the American Association of Engineering
Societies' Council on Public Awareness of Engineering
and similar collaborative efforts within the science and
engineering community in order to leverage resources and
messages for maximum impact (AAES Liaisons,
Communications/PR Staff) |
|
CO-10 |
Coordinating with IEEE's Corporate Communications to
ensure consistent messages and effective media responses
(Communications/PR Staff) |
[
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Updated:
30 October 2007
Contact: Chris Brantley,
c.brantley@ieee.org
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